Website Maintenance & Marketing
Website / Internet Course #201 - - Intermediate Level
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Course Objective: At the end of the two day course, each student will have achieved a solid understanding of what makes good websites. Each student will have done a website evaluation on their own website, and started editing accordingly. Each student will have developed a comprehensive marketing plan for their website, and started initial implementation.
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A)
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Basic Website Review
- Terminology
- Internet Access
- Email
- Web Surfing
- Website Components
- Website Decisions
- Website Exploration
- Website Planning
- Website Building
- Website Launching
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B)
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Website Evaluation
- Criteria
- Benchmarks
- Sample Evaluations
- Group Testing of Sites
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C)
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Website Religion
- Evaluating Own Site
- Positive Critique
- Learning From One's Mistakes
- Time Line for Updating
- The First Step
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D)
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Website Marketing
- Business Marketing Plan
- Website Marketing Plan
- Websites From a Marketing Perspective
- Defining Tangible Goals
- Establishing a Plan of Action
- Learning Curve
- Action Curve
- Measurable Results
- Plugins
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E)
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Website Interaction
- Defining Interaction
- Brainstorming
- Select,
- Evaluate,
- Implement, one Interaction
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F)
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Website Futures
- Building Traffic
- E-Commerce
- Modules
- New Technology
- Effectiveness
- Resources
- Search Engines
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Course Includes:
"Live" work station, that will have high-speed internet access. To improve learning, if student want's to use their own computer, we encourage them to bring it. - - However, please let us know this in advance, and plan to arrive early the first day so that we can configure your computer for access through our network.
Detailed course workbook
Lots of resource materials
Lots, lots, and lots of hands on time. (The way to learn is to do it)
Class size is limited to 3 to 6 people people to provide for as much individualized attention as possible.
Each day 1 to 1 instruction is available before or after class.
Access to lots of images, clip art and designs for web site enhancements.
Class day is from 8:30 AM until 4:30 PM
Each day coffee / snack breaks will be provided.
Lunch is the responsibility of each student (Lunch break approx. 11:30 - 12:30).
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Course Pre-Requisites:
Completed "Building A Website" class
Students that have not taken the Beginner's class, will be asked to demonstrate their website and computer skill level prior to taking the class.
Be able to read, understand and speak English
Be willing to do a little homework in advance, and during the course, to insure that the best possible use of time during the class is obtained.
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Course Costs:
Two day class and materials is $350.00
Non-refundable $150.00 deposit required to hold spot.
If course is paid in full and participant cancels with 7 days notice, all but the deposit, is refundable.
If course is paid in full and participant cancels with less than 7 days notice, and a replacement for the student is found, all but the deposit is refundable.
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Course Options:
Domain name registration is available during the session, but we recommend this be done ahead of time. To insure that the domain name is usable during the session, have course instructor register domain name for you.
Website templates are also available before or during the session.
There are many software programs that will be used during the two day class. You will may consider purchasing some of the software for use after the class.
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